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BluSky Brands 2024  ABC Convention

You are cordially invited to join us for two days of Education, Inspiration, and Relaxation.


When? Sunday October 6th and Monday October 7th 2024

Where? The amazing Lion Quays Hotel & Spa Resort in Shropshire

Please scroll below for full itinerary. 

Day 1

On day one, arrive at your leisure, for a mid-afternoon start, but why not arrive early and enjoy everything the resort has to offer, indulge yourself and relax, choose from the gardens, pool, spa, canal-side walks, leisure centre or restaurants or maybe just the privacy of your suite before.


We begin with a “meet and greet” and then you will be truly inspired by

Mark Westbrook

From a young age Mark had an ambition and determination to do something special, discovering a creative outlet in hairdressing.

Starting at Shumi in London, he soon rose to prominence, working in Paris and Jersey before setting up his own extraordinarily successful salon, and becoming stylist to many stars of TV and film. Mark continued to travel, learn, work and teach in New York, Hong Kong, China, Korea and USA.

Mark rewrote the rules of hair cutting; he believes in bringing weightlessness to a haircut and dispensing with traditional formulas created in the 1960s.


Dry Carving™


Mark understands hair growth, growth patterns, speed of growth, growth disorders and how hair falls naturally when dry. Dry Carving™ creates organic movement in a style that is more aerated, durable and long lasting.


‘Dry Carving’ is based on the philosophy that hair falls differently when wet than when dry. Cutting hair when dry allows the stylist complete control over the movement of the hair as the hair falls into shape.


This allows the stylist to ‘carve’ or ‘sculpt’ shapes that are impossible with wet hair. This creates a natural shape according to the way your hair grows, achieving a better haircut. Hair will blend more naturally, keep its shape and grow out beautifully.


Mark will go through, all of the Technical and Artistic details of this amazing technique.


You will then have a few hours to indulge yourself and relax, choose from the gardens, pool, spa or privacy of your suite before the gala dinner.

The evening sees the Black & White Gala Dinner, along with the announcement of the winners of the BluSky “Create Your Look” competition (who will have their creations showcased) 


There will also be a mock casino, music and dancing for your enjoyment, but don’t party too hard because you will not want to miss any of day two!

On Monday, we turn artistic and creative, and we begin in the morning with the following presenter:

Day 2

James Atkinson

Driven by a fervent commitment to education, James Atkinson continues to lead the way in elevating the standards of cutting, styling, and colouring within the industry. His journey through the industry has equipped him with unparalleled knowledge and skill in transforming clients' looks with precision and creativity.


Through his digital presence and hands-on workshops, he empowers hairstylists to unleash their creativity, maximise salon revenue, and advocate for fair treatment within the industry. James's dedication to excellence and passion for education make him a true trailblazer in the world of hairstyling.



Taking Trends from Online to Reality


James presents fostering client excitement and loyalty. In today's landscape where clients often prolong their salon appointments, James recognizes the necessity of educating fellow stylists on how embracing trends can counteract this trend.


By incorporating discussions on emerging styles like the wolf cut, shag, and kitty cut, James aims to underscore the transformative power of staying current with trends, not just as a means of artistic expression but as a strategic business approach.


By actively discussing trending styles and techniques on social media platforms, James empowers stylists to position themselves as trend leaders within their community, ultimately driving client retention and business growth.

Leanne Lea

Leanne is highly sought after and respected by stylists and salon owners here in the UK and in the U.S. Leanne’s role as Creative Director for BluSky Brands will also see her working Globally in 2024. Leanne’s down-to-earth and commercially aware style of education makes delegates keep coming back for more.


Blonde Ambition

Are you feeling like you’re spending forever doing a Balayage or Foliage? Are you ready to earn more money behind the chair? Leanne is bringing her new and improved 16 Foil technique. A balayage in just 20 minutes. 


As a specialist in Blonde and Balayage Techniques Leanne will take you through some amazing techniques and help you eliminate some fears, whilst guiding you on maximising the commercial side and client satisfaction.

Additional Details

Event Cost: £245.00 

Payment Plan Available - Enquire for details.

Rooms and Breakfast are available at Single        £110.00

Twin / Double        £120.00

You will receive a discount code upon reserving your place. 

Payment by instalment option is available.
(Event is subject to cancellation with full refund if minimum delegate numbers are not achieved)

To reserve your place, contact us one of the below methods: 

Phone: 0333 571 3616

WhatsApp: 07932 321239

Email: info@bluskybrands.co.uk